The project started with the goal of reinserting the “Cartoneros” into the productive system through the development of small businesses. Today it is a recycling project that allows the transformation of millions of empty bottles into designed useful objects.
Our new tool was designed to be accessible to everyone. It is a cutter injected in recyclable plastic that allows both cutting the bottle`s base and making the tapes. It is very easy to use and, with some practice, tapes can be cut in three different widths that will afterwards become daily-use objects.
The tapes are used to design utility objects, fashion and home deco accessories. Anyone can create new products, like for example a purse, a lamp shade, or placemats, and propose new forms of use such as guides for plants or a strong rope to tow a vehicle (tapes are incredibly resistant)
It no longer matters who designs, it matters how an object is designed. A designer, a manufacturer or even a consumer may define what to design.
Our original patented tool, the RepopKnife, was developed to help as many people as possible recycle plastic bottles, minimize the use of space, and design their own products.
The Contenido-Neto Project was launched in 2003 during one of the worst economic crisis in Argentina’s history. More than one hundred thousand people in Buenos Aires began to make their living from things they found on the streets. The mission of our project was to provide those most severely impacted by the crisis with alternative ways to support themselves.
Contenido-Neto is our way of implementing design and applying our profession to promote social change. Our goal is clear-- to develop tools and processes that allow people to transform ordinary, discarded, waste materials into designed products, thus multiplying the value of “trash”.
The concept of the RepopKnife traces back to a utensil used by the “Gauchos” for cutting leather into strips they used for knitting and weaving ropes, riding crops, reins and muzzles.