This proposal for addressing problems from the design is probably the most profound and smart of all the experiences that have taken place in our country for several decades.
In the 1970’s, the so called “good design” (axiom used to classify Design Thinking schools coming from leading countries with high technology and capable of managing market in their direction) instated us to generate criticism but also to avoid engaging ourselves in the liberation utopias through a design of poverty (to leave the decision- making power in the hands of those who have always had it). During the 1980’s, new design experiences started to appear in art galleries, no to transform a design piece into an art work but to prove the existence of other forms of design (small objects and limited production) and that design can be incorporated to the production and commercialization chain.
Today, the designers’ work is focused on distinguishing the potentials of materials and things and on developing the tools and / or raw materials that will be used in design. It no longer matters who designs, it matters how an object will be designed. In this sense, the proposal of ContenidoNeto is not a naïve or utopic operation. These two designers have deepened their perceptive acuity to look at where they can find new inputs if there are is no possibility of getting new ones.
Transforming a PET bottle into a strip for weaving and making crafts (or designs) is not a naïve, casual, resigned or folkloric look; it is a professional look of trained, responsible and smartly speculative people.
It is other way of presenting the designers profession of industrial products. Alejandro and Miki do not deviate from their profession, they obsessively design: design objects, generate processes or invent materials. They are purely and simply DESIGNERS. Architect Ricardo Blanco, September 2002 Ricardo Blanco has been teaching Industrial Design since the year 1968 and worked for the Universidad de La Plata, Mendoza, and Mar del Plata, today he teaches at the Universidad de Buenos Aires. He heads the National Academy of Bellas Artes and is a curator of the Permanent Design Collection of MAMBA. He was awarded the Konex Prize 1992 and 2002. He has designed the National Library furnishing and more than three hundred chairs, his preferred design object. Furthermore, he has designed lamps, trains, boats and school and hospital furnishing, as well as toys, graphic and jewelry. RB…